By: David Whitaker
“Writing a great business blog is important. It promotes your organization’s products and services. It attracts current and potential customers. It increases readership and sales. However, it only does all these things if you distribute it in a way that allows viewers to find it.”
Know the Best Places to Distribute
Although it might seem a no-brainer, one of the biggest mistakes that business owners make is to rely solely on search engine optimization (SEO) to drive traffic. It takes more effort than that to cultivate a viewing audience.
Start by developing a distribution strategy, including creating the best content for your audience, establishing your goals, and finding the right tools and identifying the best times to distribute that content.
Next, consider creating an email marketing campaign. Do it right by including content that includes a clear message, offers something of value (What’s In It For Me or WIIFM), and has a call to action.
Finally, determine viewer response. Specifically, look at which blogs receive the most and longest views as well as those that viewers share most frequently. Popular social media outlets like Digg, Tumblr, and Reddit may offer straightforward and efficient blog distribution.
Knowing how to promote your company blog is vital to getting people to read it. Otherwise, it makes no sense to put in the time it takes to write it.
Understand the Best Time to Distribute
Circulating your business blog may seem simple enough. It takes planning, however. You’ll want to avoid the busiest days and times when there is an increase in competition for your viewers’ attention.
According to statistics, blogs posted at 3 p.m. EST receive the most social shares, while those published at 10 a.m. EST face the most competition. In fact, experts suggest that most people are online between the hours of 9 a.m. and 11 a.m. EST.
When it comes to which day of the week is best to post your business blog, Sunday is the least competitive day. Therefore, the chance readers will share your blog increases. However, most people agree that Mondays, Tuesdays, and Wednesdays are the best days to post.
Ultimately, you’ll need to determine what works best for your business blog. As long as you write quality content and post it on a consistent schedule, you can develop the following you’re looking to find.
Connect and Share with Others
Someone once said, “Don’t work harder, work smarter.” This adage is especially important to business blogs because of the amount of time they take to write and distribute. That’s why getting others to help share your business blog through blogger outreach and guest blogging is a smart move.
Blogger outreach is simple: ask influencers in your market with a large following to write about a product or service in exchange for free access to it. By leveraging their reputation, you have a wider reach from someone with established leads. For help developing your blogger outreach marketing campaign, check out platforms such as BlogDash, Jamballa, or Triberr.
If you prefer to go “old school,” guest blogging is still a useful blog sharing tool. If you offer to be a guest blogger, however, be sure to write the same high-quality, non-spammy content you write for your own business blog, and that any links to your site or others’ add value.
Writing and posting a business blog is a great tool for increasing and maintaining website traffic. However, to reach viewers successfully requires proper blog distribution. Be sure to use every tool available including these three tips.
Last modified: June 20, 2018